Human Design was tasked with refreshing the Land O'Lakes, Inc. brand identity system, which included new brand colors, visuals, typography, and a logo update. The 2021 Annual Report project provided an opportunity to make use of and build upon the new system that we established. The result, which is pictured below, captures the spirit of the Land O'Lakes, Inc. mantra, "Rooted in Tomorrow," through the incorporation of bold typography, woven textures, and vibrant colors. The overall deliverable included an Annual Report and Financial Results booklet, both of which were treated as thoughtfully designed editorial pieces that highlight the success of Land O'Lakes, Inc. as a whole.