Puma needed a E-Commerce campaign that highlighted Halloween deals and would be recognizable in North America and globally. Candy, more specifically candy corn, is commonly associated with fall and Halloween. These brightly colored candies were scattered across the table to form around a Puma cat logo, giving the brand immediate recognizability with Halloween flair.

Puma’s marketing team loved the result and pushed the campaign internationally. It was used to promote their Global Autumn Sale across their European and Asian websites, as well as being delivered directly to customers in the US via their email marketing newsletter.