Human Design was tasked with optimizing the Woody Creek Distillers packaging design system to express brand evolution and create more structure within the information hierarchy. This applied to label design, brand guidelines, and brand colors. 

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Additionally, Woody Creek Distillers needed an activation booth to garner attention and brand awareness at a variety of festivals and events. We designed a custom back wall build with three bar tables. The back wall features inset shelving for product display, inset LED tubing, and two television screens to display our brand film work. We collaborated with an LA-based fabricator, 60 Grit Studios, to bring our vision to life.